MillerCoors Promotion Supports Ending Hunger in California

MillerCoors approached California Association of Food Banks with a fundraising opportunity, and we’ll toast to that. For participating restaurants and bars in the Bay Area and Fresno market, $0.22 from 22 ounce Coors Light drafts will go toward ending hunger in California. The promotion runs through the end of October. When it concludes, CAFB will share the proceeds with member food banks in the market areas. Additional funds always put us in good spirits.

Does this cause marketing campaign give you ideas for companies in your community who might partner with your food bank to help end hunger? Let us know if you have/had any similar campaigns and how they worked for you.